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Tuesday, 22 March 2011

Amazon opens Appstore, Apple files suit.


Amazon began offering applications for mobile devices running Google's Android software on Tuesday as Apple seeks to prevent the online retail giant from calling it an "App Store."
The Seattle, Washington-based Amazon is offering free and paid programs for Android smartphones and tablet computers in its "Amazon Appstore for Android" at www.amazon.com/appstore.
In a lawsuit filed last week, Apple, which sells applications through its "App Store," urged a California court to bar Amazon from using a similar name.
Amazon's new Appstore gives the company a presence in the fast-growing market for applications for smartphones and tablet computers.
Google offers free and paid applications through its Android Market while Apple's App Store provides programs for its popular iPhones, iPods and iPad devices.
In the complaint filed against Amazon in US District Court for the northern district of California, Apple accused Amazon of "unauthorized use of Apple's App Store trademark."
Apple said it coined the term App Store with the July 2008 launch of the service and has spent "millions of dollars on print, television, and Internet advertising.
"The enormous public attention given the App Store service, and the success of the service, have cemented the public's identification of App Store as a trademark for Apple's service," Apple said.
It said the US Patent and Trademark Office had approved Apple's application to register App Store as a trademark -- a move opposed by Microsoft, which offers mobile applications for devices running its Windows Phone software.
The case is currently being heard by an appeals board.
Apple said it had contacted Amazon asking that it not use the name App Store but had received no substantive response.
The suit seeks unspecified damages and for the court to enjoin Amazon from using the phrase App Store.
Among the applications available in Amazon's new store are Angry Birds, Pac-Man, Doodle Jump Deluxe, Evernote, WeatherBug Elite and Zagat to Go.
Amazon said it will offer customers a paid application for free every day.
"The Android platform's openness provides a great opportunity to reach new customers," Mikael Hed, the chief executive of Rovio, the maker of Angry Birds, said in a statement.
The Amazon Appstore can be reached through a Web browser or from Android smartphones or tablets using the Amazon Appstore application.

Wednesday, 16 March 2011

Death of the mouse: How eye-tracking technology could save the PC

Eye Tracking In the last few years, touch control has revolutionized the way we interact with mobile devices. The technology has been so popular on smartphones that Apple used its proven touch approach to reinvent the dead tablet market with the iPad. Thanks to the blooming growth of these devices, touch is taking off in a big way, taking on new form factors and posing a potential threat to our oldest friend: the PC.
With all of these motion-controlled interfaces for video game systems and touch interfaces for mobile devices, the PC with its keyboard and mouse, just feels, well, old. The keyboard is still the fastest and best way to enter large amounts of data and to author written content, but the mouse and touchpad are a step removed from the natural, direct feeling one gets when using the Wii, Xbox Kinect, or a touch tablet. Tobii hopes to rectify this imbalance.
Last Friday, I met up with Barbara Barclay, North American manager of Tobii Technologies (a Swedish company) to try out a completely new type of user interface built for consumer desktops and laptops. In a small office building in Manhattan, New York, she let me try out one of only 20 prototype Lenovo laptops, which each have built-in infrared sensors that track eye movement so precisely and quickly that it makes even the best mouse interfaces feel antiquated.

Here’s how it works

Lenovo-Tobii eye control PCBefore we began the demo, Barbara explained the technology. Tobii’s eye control works a bit like the Xbox Kinect (or a reverse Wii), but on a much closer scale. As you sit in front of the laptop, a row of two synced infrared sensors located under the screen scan your eyes. They do this about 30 to 40 times per second, examining the size and angle of your pupil, the glint in each of your eyes, and the distance between you and the laptop. Together, the two sensors create a stereoscopic 3D image of your eye for the computer to examine. Based on the angle and glint of your eye, Tobii’s technology calculates precisely which part of the screen you are looking at. It can even tell when you look away or close your eyes. To save power, the demo unit on hand darkened its screen when we looked away. After explaining how it works, Barbara calibrated the Lenovo-Tobii eye control PC for her eyes. The calibration process takes a few seconds. Basically, you look at a series of three to nine dots on the screen, which lets the computer know where your eyes are looking. Nintendo has used similar calibration tests on its Wii Motion Plus controllers and Wii Fit balance board software. The calibration is painless and shouldn’t have to be done very often. After calibration, the laptop will be able to save your “eye profile” and know how to calibrate when a familiar user logs on.

It actually works…really well

Next, we ran through several hand-crafted demos that show off some different use scenarios for eye control. Even after I tried it out myself, I had a hard time believing the demonstration wasn’t an elaborate ruse. However, after a few moments, I began to believe. Almost instantly, the computer began to pick up my eye movements and respond to whatever I looked at. When I looked at an item, it would highlight itself and come to the forefront. When I looked at a map, it knew exactly which area I was staring at, right down to the pixel. Much like how a novice with the Wii will wave the Wii Remote wildly, my first instinct was to move my entire head as I looked at different items on the screen. This worked well enough, but after a few moments, I learned that Tobii’s technology could pick up the subtlest of eye movements without the aid of my head moving. Somehow it could tell when I moved my eyes a half inch to the left or right or casually looked up or down, even a hair.

Lenovo-Tobii eye control PC
The fluidity of the experience reminded me of the first time I used the iPod Touch, and how natural it felt to swipe and touch precisely where I wanted. Before the Touch and iPhone, most touchscreens used resistive touch technology, which required you to actually press down on the screen. These screens demanded a stylus (pen-like device) to achieve precision, but Apple changed the game with its more natural interface that let you directly use your fingers. Tobii’s eye control technology is as direct as any touch interface. It feels like touch from afar.

Uses for eye control

The first portion of the demo (which you can watch below) simply shows where your eyes are looking on the screen. Looking at your own eyes isn’t particularly fun, but it shows you how fast the system reacts when you move or blink. However, after the intro screen and calibration, we got into some different use scenarios.
Reading: Out of all of the uses for eye control, reading demonstrates its value more than anything else. Everyone has their own technique and style for reading on a laptop or touch device. Personally, I tend to keep my text toward the top of the screen. Sometimes I use the mouse to highlight things I’ve already read and use the direction buttons to scroll down. Tobii’s eye control instantly makes all of these customized reading styles irrelevant. More natural than book reading, text automatically scrolls up, down, left, or right for you as your eyes pan around the screen. It’s amazing. Confused about a word? Well, if you stare at one word long enough its definition will pop up.
Playing media: Another demo Barbara showed me was a simple media player. A row of pictures and album covers  fill the bottom of the screen. Glancing at one of them highlights the choice and looking upward plays the music or maximizes the picture so you could get a better look. Done listening or viewing? Simply look at another item in the list. And when you looked at the arrows on the left or right for a second or so, the next page of results appear.
Zooming and panning: Eye control doesn’t mean there is no use for the keyboard. In a Google Maps-like demo, you can pan and zoom by looking and pressing/holding a button, which works well. A single button is assigned to zoom and another button is assigned to pan. To zoom, you simply look at what you wish to focus on and push the zoom button. Once zoomed, holding another button and looking left, right, up, or down lets you pan around your zoomed image. There are likely even more intuitive ways to perform complex tasks like this.
Multitasking: At CES this year, I complimented the BlackBerry PlayBook for its easy swiping method to switch between applications. With a WebOS-like interface (or perhaps WebOS itself) and Tobii’s eye control, multitasking between apps is as natural as looking to the left or right of the screen. Using Windows 7, which isn’t at all optimized for anything other than a mouse, Barbara swapped between windows by looking at them and pressing a button. She also moved a mouse pointer icon around the screen with ease.
Gaming: The last demo we played was a simple Asteroids-like game. Your mission is to protect the Earth from a barrage of doomsday-sized comets and asteroids headed your way. Looking at an asteroid triggers a laser that blows it up. There are a ton of touch-type games like this, which pit your reflexes against the computer, but eye control takes the speed and intensity of these games up a notch. I’m incredibly excited to see what kind of games can be made using the speed of the eye.
These are only a few of many new ways eye control would let you interact with a PC desktop or laptop. When you start thinking about how this technology could interact with voice recognition, the possibilities seem endless. In a few years, Minority Report may look dated.

It’s like Kinect for PCs

Lenovo-Tobii eye control PC
Microsoft has said that it will eventually release Kinect-like motion technology for PCs. Well, I hate to break it to them, but Tobii has done a lot of the hard work. Moving Kinect to a PC would mean shifting the focus from the body to the eyes and face, something Tobii has achieved with remarkable precision.
I’ve written a lot about Microsoft and the many challenges it faces with Windows 8. Currently, the company has a failing Phone platform and no tablet strategy. To forge ahead, Microsoft needs to generate excitement around its bread and butter, which is still traditional, keyboarded PCs. Tobii’s eye control is exactly the kind of innovative interface Microsoft could build a comprehensive new experience around. It could simplify the complexities of the Windows desktop OS while bridging some of the gaps between the PC and mobile touch platforms. If implemented properly, technology like this could reignite some buzz around the laptop market, especially combined with many of the ideas Microsoft has demonstrated on Windows Phone and Xbox Kinect.
Barbara informed me that Microsoft is already a client of Tobii’s for some of its larger research units, which the Redmond giant uses to study the effectiveness of its own application layouts and interfaces by tracking the eye movements of potential customers as they experience a new design. Microsoft, I’m looking at you. If you don’t try something like this, someone else will.
Regardless of who it is, one thing is clear: Tobii needs a strong partner that realizes the potential of its technology.

Eye control is coming, hopefully

Like any good technology, Tobii’s eye control is only as useful as the software developers who write for it. The company is in talks with a number of hardware, software, and platform makers to work toward implementing its technology in PCs as soon as two years from now, but it will be a tough road ahead. The technology still needs to be smaller, use less battery, and cost less. Without the vision of Apple, touch tablet devices stagnated in limbo for a decade. Lets hope that one of these platform makers recognizes the potential in eye control. The only loser here is the mouse, and I’m sorry my friend, I love ya, but your days are numbered.

10 Must-Have Free Downloads.


Some downloadable software is so good that you just have to grab it. Unfortunately, often you have to pay for it after you try it out. But every once in a while, a must-have program is totally free. Such indispensable, no-cost programs are the hardest kind to find.
We've saved you the time it takes to dig up such gems. Read on to learn about ten must-have programs that can keep your PC fast, fun to use, and safe. Some of the creators ask for a small donation if you like the application, and some of these downloads are older, "lite" versions of more full-featured software--but all are free to download, and free to use.

System Cleanup and Maintenance
CCleaner, the best free/donationware program you can find for cleaning a system and keeping it in tip-top shape. It deletes temporary and unneeded files, erases your browsing tracks, kills unwanted cookies, and zaps unnecessary files associated with various programs, including all the popular browsers. It even provides a Registry cleaner.
CCEnhancer (free/donationware), which powers up CCleaner by increasing the long list of cleanable programs. It tidies up the traces of more applications than CCleaner can do alone, adding favorites such as Ashampoo Burning Studio, LogMeIn, Microsoft Works, and many others. It integrates directly into CCleaner, so you have nothing new to learn.
LookInMyPC can help. It peers into your computer and gives you an exceptionally detailed report, including the PC's manufacturer, its serial number, the amount of RAM, the hard-disk space, and similar hardware info. Overall it offers far more than most users want to know, though the amount of detail is perfect for geeks; if you dig into it, you can see the part number of your RAM chips, all your installed printer drivers, the name and address of your ISP, lists of installed updates and patches, and plenty more.
Secunia PSI scans your PC, finds all the installed software, alerts you about which programs need updates, and then helps you do the updating. It also warns you about which of your out-of-date programs represent a security risk, and it can even automatically update your programs after a little configuration.
Media Tools
IrfanView, a superb graphics viewer and basic image editor. It's fast, it's simple to use, and it's free/donationware--what else could you want? It views just about any image file type in existence, and does so with lightning speed. You can also use it to convert between file types, crop images, add effects, and perform other basic editing chores. It can show files as slideshows and play multimedia files, too.
Photoscape. That a piece of software this powerful is free/donationware is remarkable; you'll be amazed at how much functionality is built in. For a start, it offers a photo editor, a file viewer, a slideshow creator, a batch editor, and a screen-capture program. And each component is packed with features. For example, you can combine multiple photos into a single frame, and can even convert RAW-format photos--used by many digital cameras--into .jpg files.
Ashampoo Burning Studio 6 Free. Contrary to what some people may believe, CDs and DVDs are not a thing of the past, and this free program is ideal for anyone who needs to rip, burn, or copy such discs. (The current commercial version, the $50 Ashampoo Burning Studio 10, adds editing, menu creation, and other features.) With Ashampoo Burning Studio 6 Free, you can copy entire discs, burn movies to a CD/DVD/Blu-ray Disc, create Video CDs, create .iso images from a CD or DVD, create a CD or DVD from an .iso image, and a lot more. Despite all those capabilities, the program is exceedingly easy to use.
Productivity Boosters
ClipX. This venerable clipboard enhancer powers up the anemic Windows Clipboard, keeping the last 25 Clipboard clips so that you can reuse them. It stores graphics as well as text, takes up barely any RAM, and is exceptionally easy to use. It also accepts plug-ins. Make sure to get the developer's own ClipX Stickies Plugin, which stores clips you frequently access--such as boilerplate text or corporate logos--so that you can pop them into any application. Note: ClipX isn't officially supported on Windows 7, but it worked fine on my Windows 7 test PC.
Hamster Free Zip Archiver. With this tool you can create and open archives with drag-and-drop ease. It handles all the popular compression formats--including .zip, .rar, and .7z--and gives you a host of useful capabilities, such as changing compression levels and splitting files.
Evernote. It's perfect for anyone who suffers from information overload and needs a way to store data of any kind and then find it quickly. The program captures information from the Web, e-mail, and even digital cameras, scanners, and microphones. You can manually enter notes yourself, too. You categorize the information, tag it, and annotate it so that it's easy to find and use. Since Evernote syncs the information to the Web and mobile devices, you have it wherever you go. I use this tool to research and write books and articles, plan vacations, and more. You'll likely find plenty of uses for it as well.

Friday, 11 March 2011

Hundreds killed in tsunami after 8.9 Japan quake.


TOKYO – A ferocious tsunami spawned by one of the largest earthquakes on record slammed Japan's eastern coast Friday, killing hundreds of people as it swept away ships, cars and homes while widespread fires burned out of control.
Hours later, the tsunami hit Hawaii but did not cause major damage. Warnings blanketed the Pacific, putting areas on alert as far away as South America, Canada, Alaska and the entire U.S. West coast. In northeastern Japan, the area around a nuclear power plant was evacuated after the reactor's cooling system failed.
Police said 200 to 300 bodies were found in the northeastern coastal city of Sendai, the city in Miyagi prefecture, or state, closest to the epicenter. Another 137 were confirmed killed, with 531 people missing. Police also said 627 people were injured.
The magnitude-8.9 offshore quake unleashed a 23-foot (seven-meter) tsunami and was followed for hours by more than 50 aftershocks, many of them of more than magnitude 6.0.
Dozens of cities and villages along a 1,300-mile (2,100-kilometer) stretch of coastline were shaken by violent tremors that reached as far away as Tokyo, hundreds of miles (kilometers) from the epicenter. A large section of Kesennuma, a town of 70,000 people in Miyagi, burned furiously into the night with no apparent hope of being extinguished, public broadcaster NHK said.
"The earthquake has caused major damage in broad areas in northern Japan," Prime Minister Naoto Kan said at a news conference.
The quake was nearly 8,000 times stronger than one that struck New Zealand late last month, devastating the city of Christchurch.
"The energy radiated by this quake is nearly equal to one month's worth of energy consumption" in the United States, U.S. Geological Survey Scientist Brian Atwater told The Associated Press.
The government ordered thousands of residents near a nuclear power plant in the city of Onahama to move back at least two miles (three kilometers) from the plant. The reactor was not leaking radiation but its core remained hot even after a shutdown. The plant is 170 miles (270 kilometers) northeast of Tokyo.
Trouble was reported at two other nuclear plants as well, but there was no radiation leak at either of them.
Japan's coast guard said it was searching for 80 dock workers on a ship that was swept away from a shipyard in Miyagi.
Even for a country used to earthquakes, this one was of horrific proportions because of the tsunami that crashed ashore, swallowing everything in its path as it surged several miles (kilometers) inland before retreating. The apocalyptic images on Japanese TV of powerful, debris-filled waves, uncontrolled fires and a ship caught in a massive whirlpool resembled scenes from a Hollywood disaster movie.
Large fishing boats and other vessels rode high waves ashore, slamming against overpasses or scraping under them and snapping power lines along the way. Upturned and partially submerged cars bobbed in the water. Ships anchored in ports crashed against each other.
The tsunami roared over embankments, washing anything in its path inland before reversing directions and carrying the cars, homes and other debris out to sea. Flames shot from some of the homes, probably because of burst gas pipes.
Waves of muddy waters flowed over farmland near Sendai, carrying buildings, some of them ablaze. Drivers attempted to flee. Sendai airport was inundated with thick, muddy debris that included cars, trucks, buses and even light planes.
Highways to the worst-hit coastal areas buckled. Telephone lines snapped. Train service in northeastern Japan and in Tokyo, which normally serve 10 million people a day, were suspended, leaving untold numbers stranded in stations or roaming the streets. Tokyo's Narita airport was closed indefinitely.
President Barack Obama said the U.S. "stands ready to help" Japan.
Jesse Johnson, a native of the U.S. state of Nevada who lives in Chiba, north of Tokyo, was eating at a sushi restaurant with his wife when the quake hit.
"At first it didn't feel unusual, but then it went on and on. So I got myself and my wife under the table," he told The Associated Press. "I've lived in Japan for 10 years, and I've never felt anything like this before. The aftershocks keep coming. It's gotten to the point where I don't know whether it's me shaking or an earthquake."
NHK said more than 4 million buildings were without power in Tokyo and its suburbs.
As night fell, Tokyo's streets were jammed with cars, buses and trucks trying to get around and out of the city. Pedestrians swarmed the sidewalks to walk home, or at least find a warm place to spend the night as the temperatures dropped.
Tomoko Suzuki and her elderly mother stood on a crowded downtown corner, unable to get to their 29th-floor condominium because the elevator wasn't working. They unsuccessfully tried to hail a taxi to a relative's house and couldn't find a hotel room.
"We are so cold," said Suzuki. "We really don't know what to do."
A large fire erupted at the Cosmo oil refinery in the city of Ichihara and burned out of control with 100-foot (30-meter) flames whipping into the sky.
"Our initial assessment indicates that there has already been enormous damage," Chief Cabinet Secretary Yukio Edano said. "We will make maximum relief effort based on that assessment."
He said the Defense Ministry was sending troops to the hardest-hit region. A utility aircraft and several helicopters were on the way.
Also in Miyagi prefecture, a fire broke out in a turbine building of a nuclear power plant, but it was later extinguished, said Tohoku Electric Power Co.
A reactor area of a nearby plant was leaking water, the company said. But it was unclear if the leak was caused by the tsunami or something else. There were no reports of radioactive leaks at any of Japan's nuclear plants.
Jefferies International Ltd., a global investment banking group, estimated overall losses of about $10 billion.
Hiroshi Sato, a disaster management official in northern Iwate prefecture, said officials were having trouble getting an overall picture of the destruction.
"We don't even know the extent of damage. Roads were badly damaged and cut off as tsunami washed away debris, cars and many other things," he said.
The U.S. Geological Survey said the 2:46 p.m. quake was magnitude 8.9, the biggest to hit Japan since record-keeping began in the late 1800s and one of the biggest ever recorded in the world.
The quake struck at a depth of six miles (10 kilometers), about 80 miles (125 kilometers) off the eastern coast, the agency said. The area is 240 miles (380 kilometers) northeast of Tokyo. Several quakes hit the same region in recent days, including one measured at magnitude 7.3 on Wednesday that caused no damage.
A tsunami warning was extended to a number of areas in the Pacific, Southeast Asia and Latin America, including Japan, Russia, Indonesia, New Zealand and Chile. In the Philippines, authorities ordered an evacuation of coastal communities, but no unusual waves were reported.
Thousands fled homes in Indonesia after officials warned of a tsunami up to 6 feet (2 meters) high, but waves of only 4 inches (10 centimeters) were measured. No big waves came to the Northern Mariana Islands, a U.S. territory, either.
The first waves hit Hawaii about 9 a.m. EST (1400 GMT). A tsunami about 7 feet (2.1 meters) high was recorded on Maui and a wave at least 3 feet (a meter) high was recorded on Oahu and Kauai. Officials warned that the waves would continue and could get larger.
Japan's worst previous quake was a magnitude 8.3 temblor in 1923 in Kanto that killed 143,000 people, according to USGS. A 7.2-magnitude quake in Kobe in 1996 killed 6,400 people.
Japan lies on the "Ring of Fire" — an arc of earthquake and volcanic zones stretching around the Pacific where about 90 percent of the world's quakes occur, including the one that triggered the Dec. 26, 2004, Indian Ocean tsunami that killed an estimated 230,000 people in 12 nations. A magnitude-8.8 temblor that shook central Chile in February 2010 also generated a tsunami and killed 524 people.

Saturday, 5 March 2011

Computer expert says US behind Stuxnet worm.


LONG BEACH, California (AFP) – A German computer security expert said Thursday he believes the United States and Israel's Mossad unleashed the malicious Stuxnet worm on Iran's nuclear program.
"My opinion is that the Mossad is involved," Ralph Langner said while discussing his in-depth Stuxnet analysis at a prestigious TED conference in the Southern California city of Long Beach.
"But, the leading source is not Israel... There is only one leading source, and that is the United States."
There has been widespread speculation Israel was behind the Stuxnet worm that has attacked computers in Iran, and Tehran has blamed the Jewish state and the United States for the killing of two nuclear scientists in November and January.
"The idea behind Stuxnet computer worm is really quite simple," Langner said. "We don't want Iran to get the bomb."
The malicious code was crafted to stealthily take control of valves and rotors at an Iranian nuclear plant, according to Langner.
"It was engineered by people who obviously had inside information," he explained. "They probably also knew the shoe size of the operator."
Stuxnet targets computer control systems made by German industrial giant Siemens and commonly used to manage water supplies, oil rigs, power plants and other critical infrastructure.
"The idea here is to circumvent digital data systems, so the human operator could not get there fast enough," Langner said.
"When digital safety systems are compromised, really bad things can happen -- your plant can blow up.
Most Stuxnet infections have been discovered in Iran, giving rise to speculation it was intended to sabotage nuclear facilities there. The worm was crafted to recognize the system it was to attack.
The New York Times reported in January that US and Israeli intelligence services collaborated to develop the computer worm to sabotage Iran's efforts to make a nuclear bomb.
Russia called on NATO in January to launch an investigation into the computer worm that targeted a Russian-built Iranian nuclear power plant, saying the incident could have triggered a new Chernobyl.
Russia's envoy to NATO in January said Stuxnet caused centrifuges producing enriched uranium at the Bushehr plant to spin out of control, which could have sparked a new "Chernobyl tragedy," the 1986 nuclear meltdown in Ukraine.
"The operators saw on their screens that the centrifuges were working normally when in fact they were out of control," Dmitry Rogozin told reporters after meeting with ambassadors from the 28-nation Western alliance.
Russia is helping Iran build a nuclear power plant in the southern city of Bushehr for civilian use.
Langner said the Stuxnet code was designed to trick human operators by showing them recorded readings indicating machinery is running normally while behind the scenes they are heading for destruction.
"It's definitely hard-core sabotage," Langner said of Stuxnet. "It's like in the movies where during a heist the security camera is running pre-recorded video showing nothing is wrong."
Iran's envoy to the International Atomic Energy Agency has denied that the Stuxnet attack effected the country's nuclear program, including Bushehr.
A terrifying aspect of Stuxnet, according to Langner, is that it is a generic attack that would work well in factories, power plants, or other operations plentiful in the United States.
"It's a cyber weapon of mass destruction," Langner said. "We'd better start preparing right now."
StuxNet Worm

Republican Lawmaker Promises New Online Privacy Legislation.


A senior Republican member of the U.S. House of Representatives will soon introduce legislation designed to give Web users more control of their personal data and to give the U.S. Federal Trade Commission power to enforce voluntary privacy standards developed with Internet companies, he said Friday.
Representative Cliff Stearns, a Florida Republican and senior member of the House Energy and Commerce Committee, said he plans to introduce online privacy legislation soon. The bill's focus will be on allowing Web users to know what personal information Internet companies are collecting about them and to control how it's used, said Stearns, co-author of past online privacy bills.
The bill would encourage Web-based companies to develop industry standards for privacy but would give the FTC some enforcement power, Stearns said during a speech at a Technology Policy Institute (TPI) forum on privacy.
Finding the right balance between privacy and online commerce is a "tough issue," but consumers are demanding more privacy protections. "We are at a tipping point where we have to come to grips with the information that's being collected," he said.
Still, Stearns suggested that online advertising could be hurt if regulations go too far. Online tracking to deliver behavioral, or targeted, ads is a legitimate practice if companies notify consumers what information is collected and allow them to turn off the collection, he said.
"Online advertising ... supports much of the commercial content, applications and services that are available today," he said. "We do not want to disrupt a well-established and successful business model."
Stearns' approach to online privacy would likely be different from a bill introduced in February by Representative Jackie Speier, a California Democrat. Speier's bill would direct the FTC to create standards for a nationwide do-not-track mechanism that would allow Web users to opt out of online tracking and the sharing of consumer data among online businesses.
The FTC, in a report released in December, called for the technology industry to create more do-not-track tools. Mozilla, Microsoft and Google all announced do-not-track features for their browsers shortly after the FTC report.
The U.S. Department of Commerce called for a privacy bill of rights for Web users in its own December privacy paper.
But William Kovacic, a Republican commissioner at the FTC, questioned what agencies would enforce new privacy standards and whether lawmakers and privacy advocates would stop pushing for more privacy protections if Internet companies met current demands. "Do you believe the promises of the regulators and others that if you do X, they will be satisfied?" he said at the TPI event. "Or is X a revise-and-resubmit process ... in which you never ultimately satisfy the referees?"
The FTC and Commerce reports, as well as some legislative proposals on online privacy, are "very fuzzy" on details on whether there should be strong regulations or voluntary compliance with industry privacy standards, he added.
Before new privacy regulations are created, lawmakers should look at the potential impact on Internet commerce, added Thomas Lenard, president at TPI, an antiregulation think tank. "More privacy generally means less information available" on the Internet, he said.
But Daniel Weitzner, associate administrator at the Department of Commerce's National Telecommunications and Information Administration (NTIA), disagreed, saying recent studies suggest that Internet-based companies that give users more control over their personal data can build loyalty and advertising click-through rates at the same time. Giving consumers greater control over their privacy doesn't necessarily mean that online companies will lose access to all that data, he said.
"We really see no evidence that there's some trade-off" between privacy and e-commerce, Weitzner said.
 Privacy Law

Intel Hopes to Boost Cloud Gaming With Ray Tracing.


A new technology from Intel called ray tracing could bring lifelike images and improved 3D effects to games on tablets and other mobile devices.
The chip maker is creating chips and rewriting games to use ray tracing, which generates accurate images by tracing paths of light and could lead to console-like gaming via the cloud, the company said in a podcast this week.
At some point in the future, after a new Intel chip is released, mobile device users will be able to play complex 3D games over the cloud using real-time ray tracing, which demands a lot of computing power, Intel said. Clusters of power servers with multiple CPUs and vector processing units could process tasks in parallel, with accurate images then being delivered to tablets and smartphones.
Tablets and smartphones are mostly used for casual gaming, but increasingly sophisticated hardware is making the devices capable of handling higher-resolution graphics. Apple's iPad 2 tablet, which was announced this week, has improved graphics capabilities compared to its predecessor, while LG's Optimus 2X smartphone can render 1080p video. A tablet using Nvidia's upcoming mobile chip called Kal-El was demonstrated playing an Xbox 360 game at last month's Mobile World Congress show.
Intel has rewritten the first-person shooter game "Wolfenstein," which looks more realistic with ray-tracing technology, said Daniel Pohl, an Intel researcher, in the podcast.
"We have a red car sitting at a courtyard, which has a very shiny reflective surface. That can be rendered very good ... because ray tracing can do very physically [accurate] modeling of reflections," Pohl said.
For example, ray tracing will let gamers use reflections off the car's surface as a mirror to see if snipers are approaching from the rear, Pohl said. Ray tracing could also add more visual detail such as shadows, which could help enhance 3D effects in a game.
Modern device screens employ millions of pixels and millions of rays are sent out for every pixel, which creates a challenge as a lot of processing power is needed, said John Owens, associate professor of Electrical and Computer Engineering at University of California at Davis, during the podcast.
Billions of rays may need to be continually bounced off objects to accurately sample the changing scenes in a game. Modeling becomes even more complex if a game has a lot of moving objects and changing scenes.
"The reason [ray tracing] isn't pursued in your normal graphics cards today or that most of your games aren't done through it is that actually doing that computation is very challenging," Owens said.
Intel is trying to address the challenge through an experimental server chip called Knights Ferry, which is based on the company's new MIC (many integrated core) architecture. The chip, which was announced in May at the International Supercomputing Conference, is designed for intensive graphics and high-performance computing.
The chip has 32 x86 cores with corresponding 512-bit vector processing units. The cores operate at a clock speed of 1.2GHz, and the chip supports OpenCL and Microsoft's DirectX, which are frameworks that include tools for parallel programming.
Knights Ferry also implements elements of the now defunct Larrabee chip, which was to be Intel's first graphics processor. The chip maker showed Larrabee's ray-tracing capabilities on-stage at the Intel Developer Forum in 2009 in a game titled "Enemy Territory: Quake Wars," but many audience members were underwhelmed by the limited scope of the demonstration.
The first commercial product based on MIC architecture will be a chip called Knights Corner, which the company said will include more than 50 cores. Intel will release the chip in the first half of next year, an Intel executive said on a podcast in late February. Use of ray tracing for mobile gaming hinges on that chip's release.
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